Design

Marketing

Video

Audio

Branding

Animation

Guardians of your brand

What we don best: Building stories

Awards

Services

How do we build stories?

Marketing: Offline / B2B / B2C / Sports / Guerrilla
Branding

Communication Strategies
Strategic Development of Sponsorships and Events
Regionalization / Latin Market
Creative Concepts
Content Development
Production
Events 
Sports Marketing
We build seffective multidisciplinary stories that can develop beyond a simple ad.

Portfolio

Our best product iare the the ideas
The right message in the right media

A union of talents

Passionate about results

Alex Montes

Ramón Naranjo

We are a union of talents with more
than 20 years of experience
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Our Stories

Throughout our journey, whether individually or as a formalized agency, we have learned that each of the brands we have interacted with, directly or indirectly, represents a part of our infinite puzzle called passion.

Our Way of Operating

Our operational structure allows
us to work from any point in the country and South Texas

CDMX Team

Guadalajara Team

Monterrey Team

South Texas Team

⁠We shape stories

We are loyal to the objectives
We are guardians of your brand

Let´s Tell Your Story

We invite you to discover the world of Perro Guardián
Click with us

© 2024 All Rights Reserved Perro Guardián Marketing, Advertising, Communication I Monterrey, Guadalajara, CDMX, USA

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Behind every image, there´s a story to tell
Ideas that convey experiences
Testimonials from our history
10 Videos
Ideas that convey experiences
Build with imagination

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Ideas that convey experiences
This goes beyond designing a logo, it´s about building
the brand identity, the personality of the company
We don´t just design brands, we build them.
if you can imagine it, it´s possible
Ideas that convey experiences

[ ALEJANDRO MONTES ]

With a vast professional trajectory, Alejandro Montes has established himself as one of the most innovative talents in advertising, events, and sports marketing. With over 30 years of experience and working with major brands, Alejandro is now synonymous with success.

Career:

APASCO
New APASCO Identity
Various international
awards
Campaign for the launch of the new image with the group Límite

Comex
New Comex Identity
"Pinta tu raya" with Comex
Comex Tournament and Comex in sports
Events (Painter's Day, 50th and 60th anniversaries)
Director of advertising campaigns from 2002 to 2013

Lucha Libre AAA
Creative management of sponsorships
Image and concept development
Major events (Triplemanía / International)

[ RAMÓN NARANJO ]

Considered one of the most competitive creatives in Mexico, Ramón Naranjo was the principal creative at Comex for more than 20 years, leading advertising and communication in Mexico and Central America. In addition, he managed multiple projects, maintaining contact throughout his 30-year career with more than 70 brands.

Career:

Técnologico de Monterrey
New Identity I.T.E.S.M. (2001)
Monterrey Book Fair
New Image Universidad Virtual (2000)

Cervecería Cuauutemoc Moctezuma (CCM)
Image of Tigres and Rayados
(Brewery) 2000-2002 Image of Serie Cart Monterrey
CCM Sports Marketing
Agency: Effective Creativity
Senior Creative for National Brands

Comex
Development of advertising campaigns 2002 / 2023
Comex in Sports
Communication: México Bien Hecho
Regional marketing and communication in Central America
Personal Branding
On your marks... ready...
Awards

Career Award

“Outdoor Advertising Award / TOP Campaign” Mexico Advertising Team 2018

Effie Silver Award

“The Best Color for Monterrey” COMEX Mexico 2013

Heavent Awards Recognition - Les Trophées de Lévénement

“Así lo soñé COMEX 60 Aniversario” Cannes France 2018 / Exceptional Event “Heavent Meetings Sud” Heavent Meetings Magazine

Cannes Lions Award

“COLOR MAPS COMEX” Cannes France Marketing Team 2016

Merca 2.0 Award

“Marketing Monster” Mexico Advertising and Marketing Team 2016

Totem Award

“Outdoor Advertising Award / TOP Campaign” Mexico Advertising Team 2018

Jury Official 2019 / 2022

Mexico 20th Anniversary Contest Evaluation 2019 – 2020 – 2021 - 2022

Effie College Jury Official Edition 2021-2022

COLOSAL

With the objective of generating community, color, connection, and trust in the Cerro de la Campana in Monterrey, N.L., the project called COLOSAL.was presented. This project, developed in conjuction with businesses and goverment, was creatively led by COLECTIVO TOMATE. The project consisted of the creation of a unique mural that integrated 290 houses, covering a total of 25,000 square meters, in addition to carrying out various activities to strengthen the community.
As part of the project, we created a record and an animated short film to commemorate the anniversary of Cerro de la Campana, presenting its launch in Barcelona, Spain, at the Housing and Rehabilitation Forum in Barcelona 2022.

COLOR MAPS

The first living paint catalog
Mexico is such a colorful country that even our streets have color names. That´s why, within Comex and in collaboration witho ther work teams, we participated in the development of Color Maps , where through Street View, onstreets with color names, we created a living paint catalog.
Click to watch video

Our Proposal